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We are an investment firm specialized in media for equity.
Our Team
Léo Jianoti
Managing Partner
João Guilherme Sedoski
General Partner
Pedro Camargo Veiga
General Partner
Our Manifesto
We believe in the power of entrepreneurship — in its ability to turn dreams into reality and generate prosperity. Dreams, in many ways, are glimpses of what’s possible: previews of a future envisioned by entrepreneurs. And it’s the entrepreneurial spirit that transforms these dreams into impact — solving problems, creating new markets, and changing millions of lives.
Our role is to amplify this force — and the brands, products, and services it creates — through the transformative power of media. We are part of a national media network that reaches every corner of Brazil. With a team of top-tier professionals, we build and execute powerful strategies to shape leading brands.
We are here to transform potential into prosperity through media.
Nice to meet you. We are ZETTA.
Cynthia Maia Batista
Head of Planning and Marketing
André Pamplona Hoffmann
Head of New Business
Jose Vitor Wambier
Analyst
Francisco Cunha Pereira Filizola
Analyst
Gabrielle
Planning Assistant
Antônio Bogo Teixeira
Analyst
Thiago Russomano
Analyst
Our Commitment to Responsible Investment
At Zetta, we are committed to building successful, long-lasting businesses. With deep market knowledge and a highly specialized team, we turn media into a growth asset — using the media for equity model to help companies unlock their full market potential.
Our founders are also partners at GRPCOM, the largest communications group in Paraná and one of Brazil’s biggest players — including Gazeta do Povo and Tribuna newspapers, 98FM and Mundo Livre FM radio stations, and RPC with its eight local Rede Globo TV affiliates.
What is a Media for Equity Project?
Our Model
We invest in companies with the potential to build powerful brands and prosperous businesses. Through the media for equity model, our capital is allocated entirely to the creation and execution of complete media projects — across all GRPCOM platforms.
Each plan is strategic and tailor-made, developed in close collaboration with the investee. Together, we define priorities, phases, and goals. The company always maintains decision-making autonomy and receives full support from seasoned communication professionals at both Zetta and GRPCOM.
Investment Focus
We seek out companies ready to scale — businesses with outstanding products or services and multichannel distribution strategies, both online and offline. In these cases, media isn’t just a marketing tool — it’s a growth engine. Advertising across top media channels accelerates customer acquisition and boosts retention, helping brands grow stronger and faster.
Contact us
Ready to take your brand to the next level?
Let’s talk — and discover how we can help turn your brand into a market leader.
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