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We are an investment fund specializing in media for equity.
Our Team
Léo Jianoti
Managing Partner
John Guilherme Sedoski
General Partner
Pedro Camargo Veiga
General Partner
Our
Manifesto
We believe in the power of entrepreneurship — in its ability to turn dreams into reality and generate prosperity. Dreams, in many ways, are glimpses of what’s possible: previews of a future envisioned by entrepreneurs. And it’s the entrepreneurial spirit that transforms these dreams into impact — solving problems, creating new markets, and changing millions of lives.
Our role is to amplify this force — and the brands, products, and services it creates — through the transformative power of media. We are part of a national media network that reaches every corner of Brazil. With a team of top-tier professionals, we build and execute powerful strategies to shape leading brands.
We are here to transform potential into prosperity through media.
Nice to meet you. We are ZETTA.
Cynthia Maia Batista
Head of Planning and Marketing
Cesar Cantarella
Head of Pipeline
Fernanda Follador
Marketing Analyst
Francisco Cunha Pereira Filizola
Analyst
Antonio Bogo Teixeira
Analyst
Gabrielle Cordeiro de Araujo
Marketing Assistant
Commitment to
Responsible Investment
We are an investment fund focused on building thriving businesses. With in-depth industry knowledge and a specialized team, media investment becomes a growth opportunity, allowing diverse businesses to leverage their market potential through media for equity.
The founders, belonging to the Cunha Pereira family, are also partners in GRPCOM, the largest communications group in Paraná and one of Brazil’s biggest players — including Gazeta do Povo and Tribuna newspapers, 98FM and Mundo Livre FM radio stations, and RPC with its eight local Rede Globo TV affiliates.
How it is
a project of
Media for Equity?
Model
Investments in companies with the potential to build leading brands and thriving businesses. We use an investment model called media for equity, where our invested capital is dedicated to building and running complete media projects, including the various communication channels of GRPCOM.
The plans are broad and strategic, always developed in collaboration with the companies being invested in, defining priorities and phases together. The company has complete autonomy in these decisions and has the support of professionals specializing in communication, both at Zetta and GRPCOM.
Focus on Investment
We seek out and invest in companies that can leverage their businesses through massive brand building and customer relationship strategies. These companies need to have excellent products and services, utilize different online and offline distribution channels, and use media outlets to help acquire new customers and/or retain their existing customer base.
Contact
Ready to take your brand to the next level? Contact us and discover how we can help transform your brand into a leading one.
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